There has been a Rifenberg on the corner of 8th and Main Street in Niles since 1939, when Paul's father E.H. (Bud) Rifenberg first opened his agency. Paul has been with the firm since 1973, following his graduation from Western Michigan University.
At WMU, Paul received his B.B.A., majoring in Finance/Insurance and became a principal owner of the Rifenberg Agency in 1976. He received the professional designation of Chartered Life Underwriter (CLU) in 1982 and the Chartered Financial Consultant (ChFC) designation in 1984, both from the American College in Bryn Mawr, PA.
He has been active in industry affairs, serving as the President of the Four Flags Association of Life Underwriters, and served on the Michigan State Board of Life Underwriters as Regional Vice-President from 1982-1984. He has received many industry awards, including the National Sales Achievement Award, the National Quality Award, and the National Health Sales Achievement Award.
Locally, he has served as Chairman of both the Muscular Dystrophy and the United Way Campaigns. He is a Past President of the Niles-Buchanan Rotary Club, and has served as the Chairman of the Four Flags Area Chamber of Commerce. He was named the Chamber's "Man of the Year" in 2008. Politically, he was elected to serve on the Niles City Charter Commission, and is a former Berrien County Commissioner.
He has been active for years in area youth sports, coaching FOP baseball, Babe Ruth baseball, YMCA softball and basketball, and the women's fast-pitch league at Fireman's Park. He is a father of four daughters, and proud grandparent of four. He contributes frequently to the local newspaper, primarily on the issue of POW/MIA affairs, and is the author of a book entitled "Missing in Action / Escape from Laos."
Paul is an independent agent representing over two dozen different carriers. He specializes in life insurance, both personal and business, individual and group health insurance, tax-deferred annuities, traditional Medicare supplements and Medicare Advantage plans, and long-term care and disability insurance.